Department of Tourism has been tapped by Google Philippines as their Google Verifier. It will be the first Google My Business (GMB) Trusted Verifier that will digitize the businesses and establishments under the department.
In her meeting with Google Philippines, DOT Secretary Berna Romulo Puyat said that this partnership between Google and the Department of Tourism will benefit the micro, small, and medium enterprises (MSMEs) in different parts of the country.
According to Google, Trusted Verifier is one of the multiple verification methods for Google My Business. Google also explained that Trusted partners use the Trusted Verifier mobile app to verify local businesses.
This application sends your business information and location to Google that was made in person by trusted partners.
Micro, Small, and Medium Enterprises (MSMEs)
Section 2 of the Republic Act 9501 or the Magna Carta for Micro, Small and Medium Enterprises (MSMEs) recognizes the potential of MSMEs for employment generation and economic growth and self-sufficiency of the country’s agribusiness.
Section 3 of this Republic Act 9501 defines micro, small and medium enterprises or (MSMEs) as any business activity, service or enterprise that is engaged in agribusiness. This may be a single proprietorship, cooperative partnership or corporation categorized according to its total amount of assets.
Shorter Verification and Vetting Time
One of the advantages of having the DOT as GMB Trusted Verifier is reducing the vetting period for verification of documents of these micro, small, and medium enterprises (MSMEs) which usually takes 30 to 60 days by GMB.
Under this partnership, the Department of Tourism will be using a Quick Response (QR) code for all locally accredited micro, small, and medium enterprises (MSMEs). These enterprises will be easily searchable and discoverable on Search, Maps and other Google products.
Yves Gonzales, Google Philippines marketing and public policy chief said that Google is committed to connecting Filipinos to the opportunities of the digital economy. He has also high hopes that information about the local products and services of these MSMEs all over the country would now be readily available online.